What this service delivers

A well-defined brand voice creates coherence across all your communications. When everyone on your team understands how your organization should sound, your message becomes clearer and more recognizable.

Through this service, you'll receive a comprehensive voice guide that captures your organization's natural communication style and provides practical direction for applying it consistently. This isn't about creating an artificial persona, but rather identifying and articulating the authentic voice that already exists within your organization.

The result is communication that feels distinctly yours across every channel and context, helping people recognize and trust your organization while giving your team the confidence to speak on your behalf.

The challenge of consistent voice

Without clear voice guidelines, organizations often sound different depending on who's writing or which channel they're using. Your website might feel formal while your social media feels casual, creating confusion about who you really are.

Team members may struggle with how to write on behalf of the organization, either mimicking each other inconsistently or defaulting to safe but impersonal language. New team members face an even steeper learning curve, trying to match a voice that's never been clearly defined.

This inconsistency undermines your credibility and makes it harder for people to develop a clear sense of your organization. When your voice changes from one interaction to the next, you miss opportunities to build the kind of recognition and trust that comes from showing up consistently.

Our approach to voice development

We develop brand voice by listening carefully to how your organization already communicates at its best. Through interviews with key team members and analysis of your existing content, we identify the natural communication patterns that represent your organization authentically.

From these observations, we articulate your voice in clear, actionable terms. Rather than vague aspirations, we provide specific characteristics with concrete examples of how they manifest in different contexts. The guide shows your team exactly what your voice sounds like and how to apply it.

We also document what your voice is not, helping everyone understand the boundaries that keep your communication on track. This clarity removes uncertainty and gives your team the confidence to write with your voice across any situation they encounter.

What working together looks like

Discovery and immersion

We begin by interviewing key stakeholders and reviewing your existing communications to understand how you naturally express yourselves. This immersion phase helps us hear your authentic voice and identify the qualities that make it distinctive.

Voice articulation

Based on our findings, we draft a detailed description of your brand voice, including its core characteristics, how it manifests across different contexts, and clear examples of what it sounds like in practice. This draft becomes the basis for refinement.

Guide development

We create a comprehensive voice guide that includes specific characteristics, practical examples across various scenarios, clear dos and don'ts, and guidance for adapting your voice to different channels and audiences while maintaining consistency.

Team training and implementation

We conduct training sessions with your team to introduce the voice guide and provide practice applying it. This ensures everyone understands not just what your voice is, but how to use it confidently in their daily work.

Investment and what's included

Brand Voice Development

$4,200

This investment covers the complete development of your brand voice, from initial discovery through final documentation and team training. The deliverable is a practical guide your team can reference for years to come.

The complete package includes:

Stakeholder interviews to understand your perspective
Comprehensive review of existing communications
Voice characteristics identification and articulation
Detailed brand voice guide documentation
Practical examples across multiple scenarios
Clear dos and don'ts for common situations
Channel-specific application guidelines
Team training workshop on using the voice guide
Q&A session for clarification and practice
One month of post-delivery support for questions

Your voice guide will address:

Core voice characteristics and what makes them distinctive
Tone variations for different contexts and audiences
Language preferences and vocabulary guidance
Sentence structure and rhythm patterns
Voice application across various formats and channels
Common scenarios with before-and-after examples
Troubleshooting guidance for edge cases

Projects typically complete within six to eight weeks from our initial conversation, with the guide ready for immediate use by your team upon delivery.

How this approach works in practice

Our voice development methodology is grounded in careful observation and articulation of what already makes your communication distinctive. We've refined this approach across numerous organizations, learning how to capture authentic voice in ways that teams can actually apply in their daily work.

Success is measured by how confidently your team uses the voice guide and how consistently your communications reflect the defined voice. We track this through the training process and follow-up check-ins, ensuring the guide serves as a practical tool rather than a document that sits unused.

Organizations typically see immediate benefits as team members gain clarity about how to write on behalf of the brand. Over time, this consistency strengthens recognition and trust, with audiences developing a clearer sense of who you are and what you stand for.

Our commitment to you

We want you to feel confident that this investment will serve your organization well. Throughout the project, we'll work collaboratively to ensure the voice guide accurately captures your authentic communication style and provides genuinely useful guidance for your team.

Before any commitment, we offer an initial consultation to discuss your communication challenges and explore whether voice development would be valuable for your organization. This conversation helps us both assess whether we're a good fit to work together.

We remain available for one month after delivery to answer questions as your team begins using the guide. This support ensures you can implement the voice successfully and address any questions that arise in practical application.

Taking the next step

If you're interested in developing a clearer, more consistent brand voice, we'd be happy to discuss your situation. Contact us with some information about your organization and the communication challenges you're experiencing.

We'll schedule an initial conversation to explore your needs and discuss whether voice development makes sense for where you are right now. This is an exploratory discussion with no obligation to move forward.

If we both feel it's a good fit, we'll begin the discovery process to understand your authentic voice. From there, we'll develop a comprehensive guide and train your team in using it effectively.

We know defining your brand voice is an important decision. We're here to answer questions and provide the clarity you need to decide if this work would benefit your organization.

Ready to define your voice?

Let's talk about how voice development could help your organization communicate with greater clarity.

Get in touch

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